What do you want


the next big thing?

Creating love

at first sight?

Shaking up

the category?

Building a business case

for brand?

Whatever you want to be famous for, we can help make it happen. We are a brand and marketing consultancy that helps challengers get the fame and fortune they deserve.


”It has been an absolute pleasure working with Faisal and his team. His brand knowledge, insight and expertise were unapparelled and a huge advantage to our business. He successfully pinpointed the critical brand challenges and unlocked our key strengths, framing them in a differentiated way. Not only this, but he creatively communicated the positioning in a manner that helped us stand out.

Chief Marketing Officer


“Faisal led Turkish Airline’s first brand strategy and customer experience project. He helped the business think strategically about the role of brand, how we could position ourselves in a more delightfully different way and how our brand impacts the experiences our guests encounter along their journey. A truly groundbreaking project for our organisation. ”

Brand and Communications Manager
Turkish Airlines


“Brand strategy is a complex and often daunting task which requires a rare mix of skills, knowledge, and intuition. From the world-class research-based brand strategy which brought an evidence-based approach to decision making, to the positioning which pinpointed the heart and soul of the Al Jazeera brand, Faisal helped to build the infrastructure for clear policy decisions on content, communications and new product branding.”

Director, Brand, Marketing and Communications
Al Jazeera Media Network


“Penny Appeal Canada is on a mission to shake up the Canadian charity space and Creative Business Company is critical to making that happen. They helped us re-think our go-to-market approach with rigorous evidenced based strategy and ground-breaking creative executions. A game changer for our charity and trendsetter in the industry.”

Chief Executive Officer
Penny Appeal Canada


“Creative Business Company played a vital role in helping our teams think more strategically about protecting and promoting the Star brand across our various touchpoints and channels. A pleasure to work with, they served as a critical ally on our transformation journey. Faisal especially has been a true partner who showed passion for our brand and always remained open to our needs”

VP, Marketing & Revenue
Torstar Inc


Toronto Star touts commitment to quality journalism in new subscription drive

The Message Magazine

“Stay close to what matters most,” a new brand campaign promoting the daily newspaper’s ongoing commitment to the quality journalism embodied by its famed Atkinson Principles.


How Keesmaat could have developed her brand — and support at the polls

Toronto Star

There are two ways new challenger brands can grow. They can either steal customers from established brands or they can grow the market by recruiting new buyers. When it comes to electing a new challenger candidate, the same strategies apply. The Jennifer Keesmaat campaign failed at both.

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